Consumer Review.com

Ad	Used To	Advantages	Available On	Spec	Deadline

AD	Build Reach Build Frequency Raise Awareness Create Impact	Positioned within content Common ad sizes	All sites	728 x 90 pixels 32K max initial load weight per unit Flash—15fps framerate / Flash player 8	Rich Media/Flash—5 business days GIF/JPG—3 business days
120 x 600 IMU— (Skyscraper)	Build Reach Build Frequency Raise Awareness Create Impact	Adjacent to content Visible while scrolling Common ad size *Limited Inventory	All sites	120 x 600 pixels 32K max initial weight per unit Flash—15fps framerate / Flash player 8	Rich Media/Flash—5 business days GIF/JPG—3 business days
300 x 250 IMU— (Medium Rectangle)	Build Reach Build Frequency Raise Awareness Create Impact	Positioned within content Common ad size	All sites	300 x 250 pixels 32K max inital load weight per unit Flash—15fps framerate / Flash player 8	Rich Media/Flash—5 business days GIF/JPG—3 business days
250 x 250 IMU— (Square Pop-Up)	Build Reach Build Frequency Raise Awareness	Positioned within content Common ad size	All sites	250 x 250 pixels 15K max inital load weight per unit	Rich Media/Flash—5 business days GIF/JPG—3 business days
468 x 60— (Full Banner)	Build Reach Build Frequency Raise Awareness	Positioned within content Common ad size	All sites	468 x 60 pixels 15K max inital load weight per unit	Rich Media/Flash—5 business days GIF/JPG—3 business days
234 x 60— (Half Banner)	Build Reach Build Frequency Raise Awareness	Positioned within content Common ad size	All sites	234 x 60 pixels 15K max inital load weight per unit	Rich Media/Flash—5 business days GIF/JPG—3 business days
120 x 90— (Button 1)	Build Reach Build Frequency Raise Awareness	Positioned within content Common ad size	All sites	120 x 90 pixels 15K max inital load weight per unit	Rich Media/Flash—5 business days GIF/JPG—3 business days
120 x 60— (Button 1)	Build Reach Build Frequency Raise Awareness	Positioned within content Common ad size	All sites	120 x 60 pixels 15K max inital load weight per unit	Rich Media/Flash—5 business days GIF/JPG—3 business days
120 x 240— (Vertical Banner)	Build Reach Build Frequency Raise Awareness	Positioned within content Common ad size	All sites	120 x 240 pixels 15K max inital load weight per unit	Rich Media/Flash—5 business days GIF/JPG—3 business days
125 x 125— (Square Button)	Build Reach Build Frequency Raise Awareness	Positioned within content Common ad size	All sites	125 x 125 pixels 15K max inital load weight per unit	Rich Media/Flash—5 business days GIF/JPG—3 business days
450 x 80 IMU	Build Reach Build Frequency Raise Awareness	Positioned within content Common ad size	All sites	450 x 80 pixels 15K max inital load weight per unit	Rich Media/Flash—5 business days GIF/JPG—3 business days
160 x 600— (Wide Skyscraper)	Build Reach Build Frequency Raise Awareness	Positioned within content Common ad size	All sites	160 x 600 pixels 32K max inital load weight per unit	Rich Media/Flash—5 business days GIF/JPG—3 business days
Expandable Leaderboard 728w x 90h pixels Cannot expand beyond its original width and can expand vertically by no more than 210 pixels from the bottom edge of the creative.