| 10/25/99
ConsumerREVIEW.com provides Online Product Reviews to AltaVista
Shopping.com
** AltaVista Shopping.com Site Features Product Reviews from Consumer
Enthusiast Community **
Santa Clara, CA. , October 25, 1999- ConsumerREVIEW.com, the leading
source for quality consumer-generated product reviews at http://www.consumerreview.com/
and AltaVista Company, the premier new media and commerce network
and top 10 Internet site at http://www.altavista.com/ , have announced
a strategic content alliance. ConsumerREVIEW.com generates detailed,
qualified reviews from avid users on specific products, and is now
both offering and accepting reviews from consumer enthusiasts on
AltaVista's Shopping.com.
The relationship between and ConsumerREVIEW.com and AltaVista highlights
the ConsumerREVIEW.com leadership position in the online review
space. The relationship benefits both companies by connecting Alta
Vista Shopping users with ConsumerREVIEW.com's network of enthusiast
product-centric communities with over 100,000 product reviews on
over 20,000 products.
"Online reviews are an integral part of the burgeoning e-commerce
industry," said Mike Rubin, vice president and general manager
AltaVista e-commerce "Shopping.com's users will benefit with
access to the resources necessary to make educated, intelligent
buying decisions.
"We have successfully built deep, focused communities of consumer
enthusiasts to share their knowledge of consumer products,"
said Max Mancini, CEO of ConsumerREVIEW.com. "By working with
a highly-respected and credible partner such as AltaVista, we are
able to bring quality reviews to a wider range of online consumers
to help them make the most confident buying decisions."
About AltaVista Company
AltaVista Company is the premier media and commerce network offering
Internet users up-to-the-minute news, live video, content, search
and shopping information. The company integrates unique technology,
products and services to deliver relevant results faster for both
individuals and businesses. By combining distinctive 'best of the
Web' partnerships with personalized service the AltaVista network
at http://www.altavista.com/ creates the smartest Internet experience.
AltaVista is a majority-owned operating company of CMGI, Inc. (Nasdaq:
CMGI), Andover, Mass.
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