10/02/00
ConsumerREVIEW.com Introduces The CHOICE Awards

SUNNYVALE,Calif., - October 2, 2000- ConsumerREVIEW.com, the leading, trusted source for consumer product information on the Web, today announced the launch of the CHOICE Awards. The CHOICE Awards honor the favorite products of the more than 2 million consumers who frequent ConsumerREVIEW.com'snetwork of 18 vertical Web sites. Winners of the first annual CHOICE Awards were also announced today. Approximately 550 quality products were recognized, representing well-known companies such as Cannondale, Motorola, The North Face and Palm, Inc. A full list of winning products and manufacturers can be found at http://www.consumerreview.com/awards/ .

"Visitors to ConsumerREVIEW.com's network are passionate about their interests, whether it'smountain biking, pc gaming, photography or gardening, and demand quality gear. They are serious about the products they buy and knowledgeable about how those products perform. Their recommendations are ones we respect and other consumers can trust, said Max Mancini, CEO of ConsumerREVIEW.com. Manufacturers should see the CHOICE Award as an important honor because it comes from people that have first-hand experience with their products, not to mention very high standards.

With more than 200,000 consumer-generated product reviews, ConsumerREVIEW.com is a trusted online resource for consumers seeking information about outdoor, electronic, entertainment, and home and garden products. Sites within the ConsumerREVIEW.com network include AudioREVIEW.com, GardenREVIEW.com, GolfREVIEW.com, RoadbikeREVIEW.com and ComputingREVIEW.com. In addition to user-generated product reviews and information, users can tap into a variety of shopping services that include shop by request, reverse auctions, complaint resolution and where to buy links that connect users to leading merchants across the Web.

We're honored to receive a CHOICE Award from ConsumerREVIEW.com, noted Kimberly Lovelace-Dinota, director of global strategy and business development for Motorola.

Unbiased consumer validation is the ultimate recognition for a manufacturer. This award underscores the fact that our customers have had such positive experiences using TalkAbout Two-Way Radios that they're eager to recommend them to others. It's great that ConsumerREVIEW.com gives consumers a forum to do just that.

Of the 50,000 products available for review on ConsumerREVIEW.com Web sites, approximately 550 were singled out as CHOICE picks. Whether they were reviewing snowboards, digital cameras, gardening tools or golf clubs, consumers considered performance, durability and value as important factors.

Products eligible for the CHOICE Award received the highest ratings and most favorable consumer reviews from August 1, 1999 to August 1, 2000. These ratings, the number of reviews the product received, and the content of the reviews were also taken into consideration when selecting the winners. Starting today, visitors to ConsumerREVIEW.com and its network of Web sites will see a CHOICE Award seal next to all winning products. Manufacturers who receive the award will be able to use the award seal in advertisements, product packaging, on their Web sites and in other marketing efforts.