07/19/99
ConsumerREVIEW.com, the Online Consumer Opinion Pioneer, Re-launches its Showcase Product Review Site

** Adds Zagat-Style Review Abstracts to Consumer Review Guide**
** Online Enthusiast Communities Grow, Spanning Over 200 Categories **

San Francisco, CA--July 19, 1999 ?ConsumerREVIEW.com, the leading source for quality consumer-generated product reviews, announced today the re-launch of its showcase site, http://www.consumerreview.com/ . ConsumerREVIEW.com generates detailed, qualified reviews from avid users on specific products, and now consolidates the top information from each of its enthusiast communities into an easy to digest "Product Card" format. Product cards are developed for the leading products and manufacturers in each popular product category.

Leading Product-centric Communities
With over 85,000 reviews in more than 200 product categories, ConsumerREVIEW.com has developed community followings comprised of avid mountain bikers, outdoor and audio enthusiasts, and pcgamers, among others. Community members review products using both qualitative commentary as well as quantitative scores. Review notes include product strengths, weaknesses, value, and personal comments on overall product performance.
Additionally, each ConsumerREVIEW.com community highlights a "Hall of Fame" and "Hall of Shame" featuring straight-from-the-heart commentary by enthusiast reviewers on the very best and the very worst products. Consumers who visit the communities can learn about products they are considering purchasing, share their opinions and ask the community enthusiasts questions online.

"ConsumerREVIEW began as a service for those of us who were passionate about mountain biking and sought opinions on bike products from the real experts, enthusiasts who use the products everyday ," says Francis Cebedo, ConsumerREVIEW.com Founder and CTO. "As our online mountain biking community grew, there was a great deal of demand for similar product-centric communities. AudioREVIEW was the second community we launched, followed by sites for gaming and computers. Based on additional consumer feedback and research, ConsumerREVIEW.com plans to expand into other communities such as entertainment, home and garden, and baby gear in the near future."

Quality Reviews in Consumer-Friendly Product Cards
"The key to generating useful consumer information is to start with quality. Our communities focus on attracting enthusiasts because enthusiasts care about their interests and spend the time to write quality reviews," says Max Mancini, ConsumerREVIEW.com President and CEO. "However, many consumers don?t have time to sift through hundreds of reviews to find the best products. This is why we are creating Product Cards that include a Zagat-style review abstract, featuring compelling quotes and ratings from reviewers. Product Cards are initially available for the leading products in the top product categories, and we plan to expand this collection to include the top manufacturer?s products in each category."

A Trusted Source
ConsumerREVIEW.com is focused on helping consumers find the right product for their needs. It provides quick access to summary information and uniquely allows consumers to learn why a product was recommended in the top picks by reading the original reviews. ConsumerREVIEW.com does not sell products, thereby remaining entirely unbiased. Its reviews are available to consumers both on its sites and soon through content affiliate partnerships with sites including CompareNet ,Productopia, and LiveToPlay , among others.

About ConsumerREVIEW.com
Based in Sunnyvale, California, ConsumerREVIEW.com (www.consumerreview.com) was founded in 1998 to create web communities around common product interests. The privately held company currently has twelve product-centric communities, including:

Audio/Electronics
Mountain Biking
Digital Cameras
Fly Fishing
Outdoor
Computers
PC Games
Snowboarding
Video Games
Golf
Photography
Sailing

ConsumerREVIEW, MtbREVIEW, PCGameREVIEW, ComputerREVIEW, GolfREVIEW, PCPhotoREVIEW, OutdoorREVIEW, AudioREVIEW and "product reviews by consumers for consumers" are trademarks of ConsumerREVIEW. All other names and trademarks are property of their respective owners.