05/25/00
ConsumerREVIEW.com Adds Four Sites to Partnership Roster
BabyGear.com, GetPlugged.com, Mountain Gear and Worldwaters.com
Provide Users with Thousands of Consumer-Generated Product Reviews
to Aid in Purchase Decisions
Sunnyvale, CA - May 25, 2000 - ConsumerREVIEW.com, the leading,
trusted source for consumer product information on the Web, today
announced the addition of four new sites to its growing list of
content partnerships with popular vertical sites. ConsumerREVIEW
will immediately begin furnishing BabyGear.com, GetPlugged.com,
Mountain Gear and Worldwaters.com with hundreds of product reviews
written by and for consumers. The reviews are intended to assist
other consumers in making intelligent, informed purchase decisions.
Today's agreements bring the number of ConsumerREVIEW.com partnerships
to more than 40, among them Yahoo!, Alta Vista, West Marine and
PriceGrabber.com. With more than 165,000 product reviews and eighteen
vertical communities, ConsumerREVIEW.com is the sole provider of
consumer reviews to all of its partners.
"These four new partnerships underscore a growing interest
in a variety of industries in consumer-generated product reviews,"
noted Max Mancini, CEO of ConsumerREVIEW.com. "We're thrilled
that BabyGear.com, GetPlugged.com, Mountain Gear and Worldwaters.com
are offering their users this trusted buying resource as well as
an opportunity to contribute their own reviews which will draw from
their hands-on experience with specific manufacturers and products."
Users from each partner site may also write and contribute their
own reviews. Every review will include a ranking based on an average
quality rating, enabling consumers to easily compare products within
the same category.
BabyGear.com ( http://www.babygear.com/ ) will publish consumer
reviews of cribs, strollers, car seats, carriers, high chairs and
other products culled from BabyGearREVIEW.com, one of the ConsumerREVIEW.com
vertical communities. GetPlugged.com ( http://www.getplugged.com/
) will feature reviews of home theaters, DVDs, speakers and other
audiovisual products from AudioREVIEW.com.
"Our users are hungry for unbiased information to help them
narrow their purchase decisions," said Sunil Mehrotra, founder
of GetPlugged.com. "We decided to enhance our content with
the rich supply of product reviews written by other A/V enthusiasts
through ConsumerREVIEW.com. We think it adds value to our shopping
experience and helps build a sense of interaction and community."
Drawing from reviews originating on OutdoorREVIEW.com, Mountain
Gear ( http://www.mgear.com/ ) will provide shoppers with unbiased
reviews of tents, backpacks, sleeping bags and other mountaineering
equipment. Fly-fishing enthusiasts on Worldwaters.com ( http://www.worldwaters.com/
) will have access to reviews of rods, reels and clothing from FlyfishingREVIEW.com.
About ConsumerREVIEW.com
Founded in 1998, ConsumerREVIEW.com is the leading, trusted source
for consumer product information on the Web. ConsumerREVIEW.com
develops and manages Web communities around common product interests
to meet the needs of consumers researching purchases. The company's
review content is available to millions of consumers through partnerships
with sites such as Yahoo!, AltaVista, MountainZone.com and PlanetOutdoors.com.
The company is focused on creating an online environment that fosters
communication, community spirit and quality product reviews. ConsumerREVIEW.com
is headquartered in Sunnyvale, CA.
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