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02/20/01
ConsumerREVIEW.com Acquires Content From Mercata™
SUNNYVALE, Calif., - February 20, 2001 - ConsumerREVIEW.com, the
leading, trusted source for consumer product information on the
Web, today announced the acquisition of buying guides and product
data from Mercata TM , the former provider of Internet-based group
buying services. The acquired content will enhance ConsumerREVIEW.com's
already extensive collection of consumer product information.
"The addition of product buying guides from Mercata will be
tremendously valuable for consumers," said Max Mancini, CEO
of ConsumerREVIEW.com. "Now consumers can read detailed articles
on hard to buy products like household appliances, electronics and
baby gear along side consumer-generated reviews and ratings. This
will allow our users to dig even deeper into their product research
and make more confident, informed purchases."
The buying guides will appear on ConsumerREVIEW.com and its network
of vertical Web sites over the next few months and greatly complement
the company's existing collection of product information.
The guides cover a wide variety of research-intensive products such
as DVD players, digital cameras, PDAs, home improvement tools, microwaves,
child car seats and golf clubs. Consumers can read the guides for
an in-depth look at product features, brands, price ranges and benefits.
ConsumerREVIEW.com reaches more than 2 million users each month
and enables both online and offline commerce. In addition to buying
guides, reviews and ratings, ConsumerREVIEW.com offers shop by request
capabilities, enhanced classified sections and where to buy links
to help users make smarter buying decisions. The company's product
reviews are also available on Sprint PCS's Wireless Web, giving
wireless users the freedom to research important purchases anytime,
anywhere.
About ConsumerREVIEW.com
Founded in 1998, ConsumerREVIEW.com is the leading, trusted source
for consumer product information on the Web. ConsumerREVIEW.com
develops and manages Web communities around common product interests
to meet the needs of consumers researching purchases. The company's
review content is available to millions of consumers through partnerships
with sites such as Yahoo!, AltaVista and Respond.com. In October
2000, ConsumerREVIEW.com introduced the CHOICE Awards to honor the
favorite products of the more than two million consumers who frequent
the company's network of vertical Web sites. The company is focused
on creating online environments that foster communication, community
spirit and quality product reviews. ConsumerREVIEW.com is headquartered
in Sunnyvale, CA.
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