Dadi AkhavanPresident, CMO & Co-Founder
Dadi Akhavan is President, Chief Marketing Officer and a co-founder
of E-centives, Inc., the parent company of ConsumerREVIEW.com. Prior
to his current role, Dadi has served in a variety positions since
co-founding the company in 1996, most recently as its Chief Executive
Officer. Dadi has provided execution and thought leadership to some
of the world's best-known companies on the use of new technologies
to connect with their customers in innovative ways to build market
share and relationships.
Dadi is recognized as a leading authority in the area of digital
marketing and has been a frequent speaker at many industry and trade
conferences on topics of Internet technologies, online relationship
marketing and e-commerce.
Dadi started his career on Wall Street, but has been a true entrepreneur,
having started two other technology-related companies. Dadi received
his Masters in Business Administration and Bachelors in Economics,
both from Georgetown University.
Kamran AmjadiChairman, CEO and Co-Founder
E-centives was started in the basement of Kamrans house in
1996 with the idea of creating an anonymous profile management system
and a rewards wallet for consumers and an e-marketing campaign management
system for marketers trying to reach those consumers. This system
went live in late 1998 and was made accessible to consumers via
portals such as Excite@Home, ZDNet, and iVillage. By 2000, approximately
12 million consumer profiles were under management.
Kamran has led the company through 3 private rounds of private
financing, an IPO on the Swiss Stock Exchange and a secondary offering.
He completed 3 acquisitions, including the Commerce Division of
Inktomi, BrightStreet and ConsumerReview between 2000 and 2002.
Francis Cebedo, Founder & General Manager
Francis Cebedo has more than 10 years experience managing and designing
software products for telecommunications and Internet content companies.
Francis is an avid mountain biker and audio enthusiast. He founded
ConsumerREVIEW.com in 1998, with the launch of MtbREVIEW.com and
AudioREVIEW.com. Prior to starting the company, he worked for PointCast
as a software engineer. He led the development of testing tools
between the Internet, satellite and other communications data feeds,
and content databases. He joined PointCast from Voysys Corporation
where he developed voice-mail, PBX, and other systems software.
Francis earned a B.S. in Computer Science from Santa Clara University.
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