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Executive Bios

Dadi Akhavan—President, CMO & Co-Founder
Dadi Akhavan is President, Chief Marketing Officer and a co-founder of E-centives, Inc., the parent company of ConsumerREVIEW.com. Prior to his current role, Dadi has served in a variety positions since co-founding the company in 1996, most recently as its Chief Executive Officer. Dadi has provided execution and thought leadership to some of the world's best-known companies on the use of new technologies to connect with their customers in innovative ways to build market share and relationships.

Dadi is recognized as a leading authority in the area of digital marketing and has been a frequent speaker at many industry and trade conferences on topics of Internet technologies, online relationship marketing and e-commerce.

Dadi started his career on Wall Street, but has been a true entrepreneur, having started two other technology-related companies. Dadi received his Masters in Business Administration and Bachelors in Economics, both from Georgetown University.

Kamran Amjadi—Chairman, CEO and Co-Founder
E-centives was started in the basement of Kamran’s house in 1996 with the idea of creating an anonymous profile management system and a rewards wallet for consumers and an e-marketing campaign management system for marketers trying to reach those consumers. This system went live in late 1998 and was made accessible to consumers via portals such as Excite@Home, ZDNet, and iVillage. By 2000, approximately 12 million consumer profiles were under management.

Kamran has led the company through 3 private rounds of private financing, an IPO on the Swiss Stock Exchange and a secondary offering. He completed 3 acquisitions, including the Commerce Division of Inktomi, BrightStreet and ConsumerReview between 2000 and 2002.

Francis Cebedo, Founder & General Manager
Francis Cebedo has more than 10 years experience managing and designing software products for telecommunications and Internet content companies. Francis is an avid mountain biker and audio enthusiast. He founded ConsumerREVIEW.com in 1998, with the launch of MtbREVIEW.com and AudioREVIEW.com. Prior to starting the company, he worked for PointCast as a software engineer. He led the development of testing tools between the Internet, satellite and other communications data feeds, and content databases. He joined PointCast from Voysys Corporation where he developed voice-mail, PBX, and other systems software. Francis earned a B.S. in Computer Science from Santa Clara University.

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